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Mission, Vision and Values
Mission
“Caja Madrid, a national financial group with an international reach, has the mission to address its clients’ financial needs in the framework of a universal banking model with service quality as its key differentiating element and to contribute to the sustainable growth of the society where it operates through its business activity and its social and cultural agenda”.
Vision
“Caja Madrid aims to be the leading financial group in the Madrid Region and a provider of reference in all other contested markets, combining a differentiated offering by geographical market and customer segment with personalised guidance and optimal profitability and efficiency ratios, supported on innovation, customer service quality and the contribution of all the professionals within our Group”.
Values
- Responsibility: ethics and integrity, with all actions and decisions fully compliant with laws, norms, codes and internal rules.
- Teamwork: collaboration, cooperation and communication between Group professionals and their organisational groups, sharing knowledge and experience through a process of dialogue based on respect, transparency, trust, integrity and tolerance.
- Quality: as a means to build customer trust and loyalty.
- Results orientation: the pursuit of earnings and profitability, directing our efforts as efficiently as possible to the achievement of our objectives.
- Innovation: a proactive, forward-looking approach, so we know where we want to get to and how to mobilise all our resources to this end.