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Caja Madrid stakeholders
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Glances
Juan José Galán García
International Operations
Documentary Transactions
In 2007, Caja Madrid conducted an analysis of the state of its relations with each stakeholder group. A working group was formed with representatives of the Entity's main organisational groups to draw up a map of Caja Madrid stakeholders with their relative positioning in terms of impact potential versus management quality. This prioritisation is a means to determine which information is most material for each, and the kind of CSR projects we need to initiate in order to satisfy their expectations.
This will allow Caja Madrid to act with precision on the points of most concern to stakeholders, generating a relationship of trust between both parties.
The contents of this CSR Report are currently organised around four stakeholder groups, given that the Environment stands outside this category. However, the new Caja Madrid stakeholder map provides a more detailed segmentation whose considered analysis, supplemented by information gathering, may counsel the addition of new chapters or the enlargement of existing ones.