| Transparency and ethical conduct |
- Development of new studies through the Social Demand Observatory.
- New improvement actions as a result of feedback gathering from main Obra Social projects.
- Improve the social return of leading projects by applying the Social Return Model.
- Creation of a day centre network for elderly dependents.
- New resource centres for the areas of disability and social exclusion.
- Additional resourcing of projects to encourage active and healthy ageing.
- Greater involvement of Caja Madrid branches in the management of social, environmental and cultural subsidies.
- Adaptation of La Casa Encendida spaces, facilities and management system in line with the findings of the accessibility audit.
- Promote job creation initiatives for disabled people and those at risk of social exclusion.
- Energy efficiency studies to be carried out in Obra Social education centres.
- Adaptation of La Casa Encendida installations in line with environmental management objectives.
- New in-house and partnerships projects to promote biodiversity conservation, sustainable development and greater social awareness around environmental issues
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Society |
By listening to society we can find out whether the activities and assistance we offer are right for the needs and demands of the day. |
| Customer service and satisfaction |
- Launch of a dedicated web page for the senior segment.
- New products for euro residents; new cards incorporating social benefits.
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Customers |
Active contact with customers allows us to keep coming up with products and services that meet their needs and expectations. |
| Products and services of social and environmental value |
- Sponsorship of social integration events targeting immigrant communities.
- More countries added to the remittance service list.
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| Management of social, environmental, ethical and reputational risk |
Materiality project |
| Advanced environmental management |
- Development and application of the Environmental Management System at the new Caja Madrid head offices.
- Continue rolling out environmental management projects within the Group.
- E-learning course on environmental management for Group professionals.
- Energy efficiency studies to be carried out in Obra Social education centres.
- Adaptation of La Casa Encendida installations in line with environmental management objectives.
- New in-house and partnership projects to promote biodiversity conservation, sustainable development and greater social awareness around environmental issues.
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Environment |
As a financial institution, we are convinced that we can contribute to sustainable development through our operations, generating both direct and indirect benefits. |
| Formal execution of social responsibility policies |
- Embed environmental and social responsibility criteria in supplier selection processes with a steadily increasing weight.
- Work in this area in 2008 to focus primarily on technology suppliers.
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Suppliers |
Responsibility with suppliers does not stop at respect for basic rights but extends to the impacts they generate, which may also leave their mark on our final service delivery. |
| The trust of Caja Madrid people |
- Press on with programmes to spot and develop talent, providing training in activities to bring people on in their existing function.
- Enlarge and redesign the staff offers and discounts catalogue available through the e-personas portal.
- Extension of agreements with universities to favour the labour-market integration of people of all conditions.
- A formal equal opportunities charter.
- Review of the Competencies Model to align professional development and skills with the strategy and directions defined by a changing economic and social landscape, in a manner consistent with the Group’s culture and values.
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Professionals |
Caring for the people within the organization, who form its main support, is vital to the continuing achievement of our goals and the growth of our efficiency. |