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Responsible marketing
The social concerns that have traditionally informed the sale of product and services at Caja Madrid justify the label of responsible marketing, defined by reference to the following principles:
- Financial accessibility for groups at risk of exclusion from a dual channel and product standpoint.
- Marketing anchored on a culture of customer service quality, the professionalism of commercial teams, and staff training to ensure delivery of the right advice.
- The design of products and services with a high social benefit. These may operate by offering advantaged conditions (competitive lending rates, zero commissions, etc.) or, directly, by assigning NGOs the income raised (cards and mutual funds).
- Transparent, ethical communication and advertising material at the heart of the relationship of trust between Caja Madrid and its customers.