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Customer care and quality
Caja Madrid has launched a new Q+ programme coinciding with the start-up of Plan 2010, taking in a series of service quality guidelines and actions to be followed by all Group teams.
Its main goals are as follows:
- Reaffirm service quality as the paramount concern in dealings with both external and internal clients.
- Provide standardised customer care guidelines to be applied Group wide.
- Implement activities and programmes to improve customers' perceptions of Caja Madrid.