2007 - Corporate Social Responsibility

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Principles

The activity of Obra Social and Fundación Caja Madrid is framed at all times by the Principles and Policies approved by the General Assembly at its meeting of 21 April 1997. These principles and policies are anchored on or informed by the following concepts:

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  • Unity

    Such that Obra Social is the sum of the social and cultural activities developed by Caja Madrid regardless of its legal form, nature and the make-up of its management team.
  • Equity

    Resources are allocated on the basis of need, timeliness, fitness and urgency. Decisions on the activities to be programmed and the individuals, families, collectives and institutions they are intended for pursue a maximum social return from the funds contributed.
  • Relevance

    Social and cultural activities should be attuned to the social agenda of the day, with its demands and aspirations, combining a forward-looking, innovative approach with a permanent attention to our commitments and obligations under projects in progress.
  • Transparency

    Project selection criteria, control procedures and decision-making processes are given the widest possible publicity, while society and the media are kept constantly informed about Obra Social activities as a way to improve and strengthen its image.
  • Legitimacy

    Such that Obra Social enjoys full recognition from its users and beneficiaries, the people within Caja Madrid and society at large, and is endowed with qualities that single it out as innovative and “different from the rest”.
  • Independence

    Obra Social conducts its activities in complete independence, though it may from time to time enter into partnerships with public or private agencies as a means to leverage its social investment, when such initiatives uphold and reinforce its image and purpose.
  • Economy

    Obra Social activities are conducted under criteria of efficacy, to ensure that results go according to plan; efficiency, so as to consume the fewest possible resources in meeting our objectives; and synergy, making full use of the resources and talents available within Caja Madrid.
  • Social effectiveness and timeliness

    Evaluating the ripple effects of the activities programmed, their impact on the target population and the value added they provide, in accordance with the social and cultural needs of the day, and periodically reviewing the progress of these needs with a view of establishing new priorities and objectives.

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