2007 - Corporate Social Responsibility

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The elderly

Caja Madrid is working so older people can enjoy this life stage in the best possible health and social conditions and participate fully in the community.

Support goes to innovative, quality projects to promote healthy ageing, quality of life improvement for elderly dependents and their families and the active social participation of older citizens, as well as research studies into ageing and its implications.

A total of €27.3 million was spent in 2007 on the following projects:

Call for projects in elderly care

The 110 projects supported in the year directly benefited 66,730 people, and a further 193,064 by indirect means.

Funding under this call prizes the following aims: promotion of healthy, active ageing, lifestyle enhancement and home adaptation works making the fullest use of new technologies.

Other projects centre on the construction, refurbishment or enlargement of old people's homes, meeting places and day centres.

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Call for projects dealing with Alzheimer’s, Parkinson’s and other neurodegenerative pathologies associated with the ageing process

The 2007 edition resulted in support being given to 94 projects with 6,448 direct beneficiaries; 3,574 persons with Alzheimer’s and their families, 2,270 Parkinson's sufferers and their families and 604 people affected by other neurodegenerative disorders. A further 14,262 persons benefited by indirect means.

The projects supported ranged from rehabilitation, home assistance, "breaks for carers" and training courses for relatives and volunteers through to the construction, refurbishment or fitting-out of day and residential centres.

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Other assistance programmes for the elderly

In addition to the funding granted through its calls, Obra Social Caja Madrid supported 37 one-off projects benefiting 1,362,817 persons.

Caja Madrid has kept up its support to social and medical research projects into the causes and consequences of Alzheimer’s, and the publication of practical handbooks to inform, educate and raise public awareness on the disease.

Other initiatives sought to recruit older people to pass their local and cultural knowledge onto school children and members of traditionally marginalised social groups, and to familiarise them with new technologies so they become more fully a part of the information society.

Finally, Obra Social collaborates in the construction, refurbishment, adaptation and fitting-out of high-quality specialist centres. We can single out the multi-year “Elderly Day Centre Construction Programme” run in a number of autonomous communities.

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Spaces for the Elderly

Obra Social Caja Madrid's 41 Spaces for the Elderly serve 114,332 beneficiaries in the Madrid Region, Castilla-La Mancha and Ceuta.

As well as providing users with a place to meet, these centres seek to improve their quality of life by means of social integration and participation in the community, lifelong training and induction courses in new technologies.

The Spaces for the Elderly network hosted 4,143 activities in 2007, spanning such varied topics as preventive health, citizenship, current affairs and new technologies, plastic arts and culture, leisure and pastimes.

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