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Professionals
“No school” days
The idea
The Caja Madrid Group is aware that parents have to go on working through the long school holidays and “no school” days, so has organised a series of programmes and educational, cultural and leisure activities for the children of its employees.
Results
- 36 destinations with a choice of 75 activities.
- Over 1,263 children taking part.
- Extremely high satisfaction scores in the soundings taken, with most users coming back each year.
- Prizewinner in the first edition in Spain of the Corporate Social Responsibility MarketPlace organised by Forética, in the “Equal Opportunities and Diversity” category.