Financial inclusiveness

Caja Madrid pays special attention to selected segments, like children, young people, seniors, foreign nationals, to which it offers better-than-market conditions and services with a clear value-added component.

Our youngest public

“Mi cuenta y Yo” for the under sixes, without charges or commissions. The child can keep this account up to the age limit and then switch it over to a “Cuentas Tú”.

The “Cuentas Tú” savings book offers youngsters from six to eighteen some useful financial advantages – zero commissions and a special interest rate to reward their first steps in saving. Holders also have the right to free education insurance.

Teens and young adults

In 2008, Caja Madrid's youth portal www.cmcool.es, continued its expansion as one of the leading websites of its kind. In addition to its attractive lineup of CMCool dedicated products, the site has begun offering assistance so young adults can rent a place to live on their own. The portal's offering of recreational activities and discounts was strengthened, especially in relation to educational opportunities and tickets to shows, concerts and other leisure events. CMCool is an important channel for publicising the Obra Social and Fundación Caja Madrid activities addressed to the younger public.

Seniors

The over sixties have their own specialist range including pension deposit facilities, loans, pension service, telephone helpline etc., so they can get on with enjoying life. In the seniors area of www.cajamadrid.es, our elderly customers can find a complete range of segment-specific products, activities and services of Obra Social and Fundación Caja Madrid’s, and the new channel, Descuentos Desafío, with information on discounts and exclusive offers available only to Caja Madrid’s elderly customers.

Foreign nationals

The product and services offering for the rapidly growing community of foreign nationals residing in Spain was enlarged and strengthened in 2008. New channels were brought on stream, while new destination countries were added to the remittance service.

These customers can also apply for a new personal loan scheme to finance home purchases in their country of origin. Caja Madrid also has an agreement with Avalmadrid to offer advantageous loans to self-employed immigrants.

In 2008, this customer segment was also targeted for specific sponsorship activities in relation to a variety of events, such as the INTEGRA fair, where Caja Madrid acted as official sponsor.

Universities

Caja Madrid has a line of loans, with easy repayment terms, for the completion of master's and other postgraduate courses, payment of university tuition or as advances on grants. Low-interest loans are also available to teachers, administrative personnel and other staff at public universities in the Madrid Region.

Interest-free, no-fee loans are also made available under the ICO Plan Avanza line for young adults, university students and the general public in a scheme aimed at encouraging their take-up of information technology.

In addition, Caja Madrid has established an agreement with the Mutualidad Pro-Minusválidos Psíquicos for preferential credit lines for beneficiaries of this association for the mentally disabled, to pay for home adaptation and the purchase or adaptation of motor vehicles for people with special needs.